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Sally, 28, watched her husband apply for jobs day in and day out. She watched him scour professional networking sites in an attempt to contact prospective employers.

Then an idea came to her: Why not make him stand out by starting a Web site devoted to helping him find a job? She used her tax refund to buy a MacBook, which came with a Web site building feature. A few days later, myhusbandneedsajob.com was born.